DIYYAFAH
~PASSION FOR A STORY~
Elevating the destination’s global visibility & driving increased visitor engagement.
Strategy. Marketing. Trade. MICE. Sales. Communication.
You are the experts in your vision and your business. We are the experts in turning that vision into impact.
Strategy. Marketing. Trade. MICE. Sales. Communication.
We are shaping not only the present but the future of luxury hospitality — championing extraordinary properties, visionary destination specialists, and the voices of influence that inspire the world’s journeys. With an eye on tomorrow, we forge connections that will define where and how the world travels for generations to come.
DIYYAFAH – passion for a story, is your main gateway to Saudi Arabia’s top destinations, cultural treasures, and exclusive events. Whether exploring vibrant cities like Riyadh and Jeddah, UNESCO World Heritage sites, or Vision 2030 projects. DIYYAFAH is Arabic and means hospitality. In Saudi, DIYYAFAH is a national treasure. We are deeply committed to the essence of this word and aspire to introduce visitors to a modern and responsible nation.
Saudi Arabia
Experience the Best of Saudi Arabia’s Culture, Nature, and Innovation
Uncover Saudi Arabia’s rich heritage and breathtaking landscapes. From ancient ruins and futuristic cities to Red Sea beaches and desert adventures, the Kingdom offers unforgettable experiences. Enjoy warm DIYYAFAH (hospitality) and immerse yourself in vibrant culture where tradition meets innovation.
Beyond 1,001 Nights
Explore Saudi Arabia’s Rich Heritage and Vibrant Future
Explore vibrant souks, UNESCO sites like AlUla and Diriyah, and the stunning Asir mountains. Savor authentic Arabian cuisine, enjoy luxury shopping, and witness the Kingdom’s rise as a global hub for culture, innovation, and adventure. From spiritual journeys to luxury escapes, Saudi Arabia offers a truly unique experience.
About Us
Kleber Group specializes in tailored 360° strategies for investment, marketing, and communication. We partner with leading public and private sector players, blending seasoned expertise with fresh creativity to drive success in today’s dynamic market. Read more
Established in Berlin in 2004, DISCOVERY International Events & Tours is a premier tour operator specializing in bespoke, high-end travel experiences. Led by experienced world travelers and destination experts, DISCOVERY has built deep expertise in Saudi Arabia since 1999, when its founder became the first tour director to lead tourists through the Kingdom. Read more
A few things we’re great at
DIYYAFAH is founded on the belief that true success lies in harmonizing global expertise with deep respect for local traditions. Drawing on decades of experience transforming properties across the world, we bring with us a wealth of proven strategies and innovative tools. At the same time, we immerse ourselves in the communities where we operate, infusing each project with authentic local character. The result is a portfolio that embody a genuine sense of place—where every guest is invited to experience hospitality at its most refined.
Destinations
Saudi Arabia is a land of countless contrasts, where breathtaking destinations unfold across more than 2,149,000 km² of timeless beauty.
Hotels
In just a few years, the Kingdom’s hotel landscape has transformed into a distinctive cosmos of hospitality. The new hotels and resorts have swiftly established themselves as irresistible beacons, drawing travelers from around the world.
Events
Saudi Arabia has emerged as a global stage for events of every kind—hosting prestigious conferences, world-class trade fairs, spectacular sporting events, and international competitions, all set against the backdrop of the Kingdom’s dynamic growth and cultural vibrancy.
Cruise
AROYA, Saudi Arabia’s first five-star cruise ship, gracefully explores the Kingdom’s diverse and enchanting coastline. Beyond AROYA, leading international cruise lines also call regularly at many of the country’s ports, each serving as a gateway to discover the Kingdom’s rich culture and captivating hinterland.
Sports
The Kingdom now hosts a wide range of major international sporting events. Of course, football plays an outstanding role for all Saudis, but many other sports are also popular.
Qiddiya
Qiddiya is one of Saudi Arabia’s giga-projects, part of the Kingdom’s Vision 2030 strategy to create a vibrant society, a thriving economy, and an ambitious nation.. It is being developed just outside Riyadh and is envisioned as the capital of entertainment, sports, and culture. The project covers more than 360 square kilometers.
Our Projects
Leading innovative projects across Saudi Arabia, delivering excellence with a commitment to Vision 2030
Why Choose DIYYAFAH ?
DIYYAFAH is Arabic and means hospitality. In Saudi, DIYYAFAH is a national treasure.
Expertise. Innovation. Trust. Your vision, our mission-delivering excellence every step of the way.
Vision 2030 Alignment:
We are fully committed to and strategically aligned with Saudi Arabia’s Vision 2030 goals, actively contributing to the Kingdom’s growth and diversification.
Deep Local Expertise:
We possess an unparalleled understanding of the Saudi market, its regulations, and cultural nuances, ensuring seamless project execution.
Proven Track Record
Our history of successful collaborations and projects within Saudi Arabia demonstrates our reliability and capability to deliver results.
What are you waiting for?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a
consultation. Together, we’ll make it happen.
Our Team
Our team is comprised of highly skilled and dedicated professionals, each bringing extensive experience and specialized expertise to every project. We are a collaborative force, united by a shared passion for innovation and a deep commitment to delivering exceptional results for our partners and clients in Saudi Arabia.
Julia Kleber
CEO
Yvonne Gros
Director Business Development
David de Bjaouix
CEO + Founder
Connect with us
Yvonne Gros +49 162 7962057 / Germany
David de Bjaouix +49 173 4722204 / Germany
David de Bjaouix +966 53 5289987 / Saudi Arabia
Feel free to reach out